Beyonce is just on another level.
Accordingly, the documentary’s launch date led to an estimated 1.1 million US viewers based on Variety reports. The latter includes a per-minute viewing audience of 828K. Furthermore, the average was held consistently through the weekend following the documentary’s release. Moreover, numerous records were broken by the doc, including its attraction of a 55% black viewership which makes it the highest original streaming show or movie to do so yet. The seven-day period ensuing Homecoming’s release also held a 70% female viewership, beating the previous numbers garnered by Netflix’s Orange Is The New Black.
To note, these numbers do not even consider the viewership which stemmed from phones or desktop. The Nielsen numbers generally cover US viewings from Wifi-connected TVs, hence the digits could be much bigger than we think. Clearly, Beyonce is a force to be reckoned with.