During a time like this, Black-owned businesses are getting more attention than ever before. Self-made billionaire and businessman, Jay-Z, contributes to the movement making it even stronger alongside his Roc Nation agency by taking out multiple ads in newspapers to highlight and bring attention to Black businesses in their respective cities.
According to BET, Jay-Z removed ads in The New York Times, The Denver Post, The Chicago Tribune, The Los Angeles Times, The Philadelphia Inquirer, The Austin American Statement, The Orlando Sentinel, and The Atlanta Journal-Constitution. Black businesses listed include law firms, car dealerships, plumbing, grocery stores, banks, wine stores, yoga studios, paper companies, restaurants, photography services and more.
To support Black-owned businesses, JAY-Z and Roc Nation buys multiple full-page newspaper ads country-wide to highlight and bring attention to Black-owned businesses in their respected cities pic.twitter.com/wl7tCZ2gsl
— JAY-Z Daily (@JAY_Z_Daily) July 6, 2020
“This ad has been created to bring attention to Black-owned businesses. Historically, Black people have been murdered for owning, thriving, and being successful. To that, we say never again,” the powerful spread reads. “Power is in Black voices. Power is in Black actions. Power is in Black wallets. Roc Nation is committed to supporting Black entrepreneurs, their dreams and companies, We challenge everyone to do the same.”
Jay-Z has been coming through the past couple of months to assist those in need, but his focus on Black-owned businesses across the country comes shortly after his wife Beyoncé launched the Black Parade initiative, a directory for Black-owned businesses on her personal site.