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Love from ‘Down Under’ is deep—Adina

When she started receiving videos from people in the South Pacific the beginning of this year about how badly they wanted to see her in their country, singer Adina didn’t think much of it because it was nothing new if people in other countries jam to your songs.

However, when she finally decided to visit Australia(which is colloquially known as Down Under, which derives from the country’s position in the Southern Hemisphere) and also grace the Seki Fest in Samoa in May this year, she found out it was no joke as the support she received was overwhelming.

And for someone who has had her own struggles in the industry, Adina tells Graphic Showbiz she feels validated.

“Yes, I feel validated judging from the love and support I got from these places. I got lots of videos from the people there asking that I come over, some were singing my songs but I felt it was just a normal thing because we get these videos from time to time. But I was overwhelmed when we got there.

People came out in their numbers and it was so great. The love they showed me was deep,” she said.

Adina, however, clarified that the validation did not mean she only valued the love that she got from outside the shores of Ghana.

“This is not to mean that I don’t love it or feel happy when I hear my music in various corners of the country but the manner in which I entered these places and the magnitude of the welcome was just so great,” she explained.

Adina also disclosed that she took advantage of the opportunity presented to her and “worked on some collaborations with some artistes there and shot some music videos as well, which we cannot wait to show the world.”

She is one of the few female artistes who has kept a clean image and stayed controversy-free and she said it was because, “my team and I try to sell the music instead of our personal lives, I am known for what I do which is music and so that should be the area of concentration.”

In answer to how she has managed to stay relevant after so many years, Adina said it was all thanks to her management team.

“I have a management that understands where we want to take the brand to, we understand each other. We have our differences but we work around it.

“Again networking is important; as an artiste, you need to know that to be able to break certain grounds, you need to get the ground work intact. A lot of work has to go in, you should stay focused and don’t give in to distractions,” she said.

Touching on being selected as a judge for music reality show Mentor, which will start airing again on TV3 soon, she said it was an honour and a privilege, adding that she could not wait to start work.



Source: graphic showbiz


About Young Blackboi Amg Napiboi

Young Blackboi Amg Napiboi is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are EL, Eshun, Kula, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Young Blackboi Amg Napiboi has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Young Blackboi Amg Napiboi has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry and has an upper hand in the reggae and dancehall fraternity (has served as an Executive Board Member of Vision Awards). His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial informations relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.