Rihanna expands her Fenty brand into yet another consumer market.
She delineates the products mock-up strategy as that of a “medicated and non-medicated skin care, soap, body care, and personal care products (excluding color cosmetics, perfume, and other fragrance-only products), and related accessories such as kits, tools, and applicators.” Literally what it says verbatim.
Rihanna filed a new trademark. pic.twitter.com/mRGbdDUqo5
— 🌪 (@MrMouthAlmighty) September 23, 2017
Aside from the expansion of her Fenty project, Rihanna figures to be holding off on a finished album, devilishly so. She contracted rising singer Melii as the face of her latest Fenty bronzer campaign, an endeavor the newcomer spoke of as if it were her BIG BREAK.
To be honest, it doesn’t what Rihanna does at this point: her brand is well well established, and her global outreach damn near ubiquitous. Upon learning of the “Fenty Skin” acquisition, my colleague told me, “well looks like my routine is about to change.” If you’re still in doubt over Rihanna’s claim to longevity, consider this: “Fenty” was literally crowned the “invention of the year” by TIME magazine in 2017.