When Snoop Dogg took over Death Row Records, the legendary rapper confirmed in February a Bad Boy partnership was at the top of his to-do list, and in an upcoming episode of Drink Champs, Snoop will give more details on what exactly that will look like.
The N.O.R.E. and DJ EFN hosted web series dropped a teaser for the upcoming episode, which found Snoop giving more insight into the partnership.
“We can show growth and progression that we can move forward,” he says in the teaser. “We can take this Bad Boy x Death Row what it used to be, and make it a collaboration on peace and love. ’Cause that’s who I am. I’m Suge and Puffy.”
Snoop then seemingly replied to the critics who didn’t like the idea of a Bad Boy and Death Row collab as a result of the deadly East Coast and West Coast disputes of the 1990s.
“Shut the fuck up and stop being brainwashed. I love Puff, I love his kids now n-gga what’s happening? I own Death Row so I do what the fuck I want to do,” he said.
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The Gin And Juice icon previously addressed the longstanding feud in a 2016 appearance on Elliott Wilson’s CRWN series, where he spoke about a time when he called Death Row founder Suge Knight on the phone while he was incarcerated. Snoop claimed to have asked Suge if he’d be open to establishing a possible truce with Diddy and Biggie Smalls, but the label head said he would never call a truce.
“It made me feel fucked up because you see me trying to reach out and show love and this is the message that you send,” he said. “And, then slowly but surely, they turned on me because they seen I wasn’t with the business move. I wasn’t with the bullshit. I was with the realness […] I was going through shit like, ‘I’m trying to live. Y’all n-ggas trying to die.’”