Adidas dropped the shoe on Kanye West in October 2022 after the latter made a string of anti-Semitic rants. Since, however, the German sportswear maker is bracing for a turmoil never faced in the last thirty years. Following the multi-billion company’s lodestar exit, its annual revenue is expected to slump …
Read More »Adidas still weighing what to do with huge inventory of Kanye West’s Yeezy products
Herzogenaurach, Germany: Adidas said Wednesday it was still weighing what to do with its huge inventory of Kanye West´s Yeezy products after it ended its partnership with the controversial rapper. Potentially not selling the apparel and shoes linked to West would lead to a revenue loss of 1.2 billion euros …
Read More »Kanye West Rumored To Be Back With Adidas
Kanye West and Adidas had a very public split during the late stages of 2022. Overall, it is very easy to see why Adidas wanted to drop Ye. Firstly, Kanye was the one who technically initiated the breakup. Secondly, West was in the middle of his anti-Semitic tirades that …
Read More »Adidas says dropping Kanye West could cost it more than $1 billion in sales
The company warned Thursday that it’s expected to lose $1.3 billion (1.2 billion euro) in revenue this year because it’s unable to sell the designer’s Yeezy clothing and shoes. Adidas ended its nine-year partnership with the rapper last October because of his antisemitic remarks. In a statement, Adidas said its …
Read More »Adidas Blames Kanye West Amid Potential Losses
Adidas has been having a bit of a problem as of late, especially as it pertains to Kanye West and Yeezy. Firstly, we must set the stage in order to explain the problem correctly. It all began many months ago as Ye was looking to shed himself off his Adidas …
Read More »Adidas discussed buying the Yeezy name from Kanye West in 2018 to avoid staff being exposed to the rapper, report says
Adidas has been worried about Kanye West’s relationship around staff for years, per the WSJ. Execs suggested spinning off the Yeezy brand or even buying the trademark outright in 2018, per the report. Staff told the WSJ that Ye made anti-Semitic comments and watched pornography at work. Current and former …
Read More »Kanye West: Adidas investigates after claims of ‘toxic’ behaviour
Rolling Stone reported claims from some workers on the Yeezy collaboration, saying he showed them explicit pictures and videos as part of bullying tactics. In a letter, they said bosses were aware of West’s “problematic behaviour” but “turned their moral compass off”. Adidas said it did not yet know whether …
Read More »ADIDAS CONFIRMS MORE YEEZYS ON THE WAY!!! But, with Different Name
Kanye West’s Yeezy designs will, in fact, live on at Adidas after all … but they’ll have a completely different title when they drop. Adidas honchos announced Wednesday the company plans to continue selling more of the Ye-inspired shoes starting as early as 2023, but without a trace of the …
Read More »Adidas will continue to sell Kanye West’s shoe designs without the Yeezy name
Adidas (ADDDF) ended its sneaker partnership with Ye, formerly known as Kanye West, last month after the musician’s anti-Semitic tirade. But Adidas (ADDDF) will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding. The company said it’s the sole owner of all Yeezy …
Read More »Adidas Will Continue To Sell Yeezys, But There’s A Twist
Adidas says they own every single Yeezy design. Yesterday morning, Adidas dropped some bombshell news as they decided to officially end their partnership with Kanye West. This is a move that many were expecting, although there was this sense that Adidas would not pull the trigger. In the end, however, …
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