Rihanna’s LVMH fashion label, Fenty, has officially launched today. This is a big move for Rihanna who has become the youngest and first Black woman to collab with LVMH for a luxury brand. The 31-year-old recently opened up about the muse for her collection, and by no surprise at all, it’s none other than Rihanna herself.

“I am an immigrant, of mixed race, and I bring that perspective with me,” the “Work” singer explained, via Daily Mail. “I am my own muse. It’s badass, it’s daring, it pushes the envelope. It’s confident. It has a strong silhouette. I want everyone to wear it. But I’ve got to make it right for me.”

“I’ve been slowly evolving throughout the fashion world. First wearing it, buying it, being recognized for my style and then collaborating with brands. I never just wanted to put my name on something and sell my license,” Rihanna told The New York Times. “I’m very hands-on, so I wanted to take it slowly and gain respect as a designer. I already had a relationship with them after the Versailles campaign13 and the makeup line, so they extended the offer to me and it was a no-brainer because LVMH is a machine.”

Peep the official Fenty site here.

[via]